Blogging remains a large, active publishing channel, but the results vary sharply by publishing habits, content depth, promotion, and measurement. In the Orbit Media 2025 Blogger Survey, 21% of bloggers reported strong results and 60% reported some results. Wix estimated more than 600 million blogs worldwide and more than 6 million posts published each day.
Table of contents
- Blogging performance and publishing effort
- Article length and content formats
- AI, visuals, and richer content
- Promotion, collaboration, and discovery
- Keyword research, analytics, and editing
- How bloggers define success
- The global blogging ecosystem
Blogging performance and publishing effort
The 2025 Orbit Media results show that strong outcomes were not the norm, but they were associated with specific publishing patterns. Overall, 21% of bloggers reported strong results, while 60% said their blog delivered some results. The survey does not define those categories as a universal performance standard, so they are best read as respondents’ own assessments.
Publishing frequency and article depth were both associated with higher reported performance. Among bloggers publishing 2,000 words or more, 39% reported strong results. Among those publishing multiple times per week, 37% reported strong results. Wix reported a similar frequency contrast: 40% of bloggers who published daily or multiple times per week saw strong results, compared with 10% of monthly bloggers.
Creating a post also requires a meaningful time investment. The average time to create a blog post was 3 hours and 25 minutes in the Orbit Media 2025 Blogger Survey. In CMI’s 2024 blogging summary, the average post took 3 hours and 48 minutes to write. These are separate survey measurements and periods, so they should not be treated as a single time series.
The CMI 2024 summary reported that about 20% of bloggers said they were seeing strong results, down from 30% five years earlier. That historical comparison comes from CMI’s summary and was not independently verified here. Together with the 2025 Orbit Media result, it suggests that “strong results” was a minority outcome in both reported snapshots, though the surveys and wording may differ.
Article length and content formats
Recent measurements place the typical blog post near 1,400 words. CMI reported an average of around 1,400 words in its 2024 content statistics. Wix reported an average blog length of 1,394 words as of 2024, down 2.3% from its 2023 peak of 1,427 words. Wix also reported that posts averaged around 800 words in 2014, which it described as 72.5% shorter than the 2024 average.
Wix’s distribution of typical post lengths was concentrated below 2,000 words:
| Typical length | Share of bloggers |
|---|---|
| 500 to 1,000 words | 31% |
| 1,000 to 1,500 words | 32% |
| 1,500 to 2,000 words | 18% |
The same Wix report said 75% of people preferred articles under 1,000 words. That preference figure and the average-length figures describe different measures: what people prefer is not the same as what bloggers publish.
How-to content was the most common format in the Orbit Media 2025 Blogger Survey: 76% of content marketers published how-to articles. Other common formats included list posts at 54%, guides or ebooks at 53%, and original research at 49%. Wix reported that 46% of bloggers wrote guides and ebooks, while 45% wrote about news and trends. The differing percentages reflect separate reports and samples rather than a direct contradiction.
Some formats were associated with stronger reported outcomes in the supplied comparisons. Wix reported that 28% of bloggers who included roundups reported decent outcomes, ahead of 25% for infographics and original research. The report used “decent outcomes,” which is not identical to Orbit Media’s “strong results.”
AI, visuals, and richer content
AI adoption was widespread in the Orbit Media 2025 Blogger Survey, especially for supporting tasks. The share of bloggers who did not use AI fell from 65% in 2023 to 5% in 2025. In 2025, 54% used AI to generate ideas, 41% used it to write headlines, 40% used it to create outlines, and another 40% used it to suggest edits. Ten percent of content marketers used AI to write complete articles.
Visuals were even more common than most other content enhancements. In the same survey, 88% of bloggers included images, 60% included statistics, 45% included contributor quotes, 26% included video, and 7% included audio. The corresponding shares reporting strong results were 20% for image users, 24% for statistics users, 25% for contributor-quote users, 28% for video users, and 30% for audio users. These are reported associations, not proof that a format caused the result.
The number of visuals per post also tracked with reported outcomes. Orbit Media found that 30% of bloggers used exactly one visual, 51% used 2 to 3, 15% used 4 to 6, and 4% used 7 or more. Strong results were reported by 16% of the one-visual group, 19% of the 2-to-3 group, 31% of the 4-to-6 group, and 50% of the 7-or-more group.
Wix reported a similar but not identical distribution: 50% of bloggers used 2 or 3 visuals, 26% used one, and 2% used more than 10. Wix also reported that 39% of bloggers who used audio reported strong results, compared with 25% for video and 24% for statistics in one comparison set. Because the comparison sets and labels differ, these figures should be used as context rather than combined.
Promotion, collaboration, and discovery
Distribution is a central part of blogging work. Orbit Media reported that 93% of content marketers promoted content on social media in 2025. Thirty percent of bloggers reporting strong results used paid promotion services. The survey also found that 63% of content marketers considered attracting visitors from search a major challenge, while 56% considered getting readers to engage a major challenge.
Influencer collaboration varied considerably. In the Orbit Media survey, 45% of content marketers never collaborated with influencers, 46% did so sometimes, and 9% usually or always collaborated. Strong results were reported by 16% of those who never collaborated, 22% of those who collaborated sometimes, and 37% of those who usually or always collaborated.
Wix reported that 53% of bloggers collaborated with influencers in some capacity and 47% never worked with influencers in their blog posts. Its result is directionally consistent with the presence of collaboration, but the categories are not the same as Orbit Media’s three frequency groups.
Guest posting was another activity associated with outcomes in the Orbit Media data. One supplied comparison reported strong results for 15% of bloggers who wrote guest posts, while another reported 30% for guest-post writers versus 15% for non-guest-post writers. Since those statements describe different comparison sets in the survey summary, they should not be averaged or interpreted as interchangeable estimates.
Keyword research, analytics, and editing
Search strategy and measurement were both linked with higher reported results. Orbit Media reported strong results for 18% of bloggers who never did keyword research and 32% of bloggers who always did keyword research. Wix reported that 8% of bloggers who reported strong results never did keyword research. The Wix figure is from a separate source and should not be used to revise the Orbit Media comparison.
Analytics showed a stepped pattern in the Orbit Media 2025 survey. Strong results were reported by 13% of bloggers who never or rarely used analytics, 22% of those who usually used analytics, and 32% of those who always used analytics. This pattern indicates a relationship between consistent measurement and reported success, but it does not establish causation.
Editing practices also varied in the Wix statistics. Thirty-eight percent of bloggers who used more than one editor reported strong results, compared with 22% for self-editors and bloggers who showed drafts to only one or two people. The supplied comparison groups combine two lower-editor-review practices, so it should be read exactly as reported rather than split into new categories.
WordPress.com’s Jetpack Stats documentation describes the measurement access available on different plans. Free sites retain the last 7 days of views, visitors, likes, and comment statistics. Personal plans unlock all-time traffic history, date-range filtering, and more detailed insights. Premium plans and higher unlock UTM and device statistics. WordPress.com also says that its Reader counts post views as page views in Jetpack Stats, an important distinction when interpreting traffic reports.
How bloggers define success
Blogging success is not a single metric. In the Orbit Media 2025 Blogger Survey, 77% of bloggers defined success as traffic and visibility. Sixty-nine percent used business leads and brand building, 42% used email list growth, 29% used personal brand growth, and 7% used ad revenue.
These measures explain why the same blog may look successful or unsuccessful depending on the goal. Traffic and visibility were the most widely selected definition, while ad revenue was selected by the smallest share. A blog focused on leads, an email list, or personal branding may therefore evaluate performance differently from one focused on page views.
The Orbit Media survey page also reported that more than 16,000 people receive its web marketing tips newsletter every two weeks. That is an audience figure for the newsletter, not a measurement of the number of blog readers or the performance of a typical blog.
The global blogging ecosystem
Wix estimated that more than 600 million blogs existed worldwide and that bloggers published more than 6 million posts per day worldwide. Wix also estimated more than 4.58 billion blog readers worldwide, based on 5.52 billion internet users and an 83% blog readership rate. These are estimates, and the underlying date and calculation should remain attached to the source’s stated methodology rather than being presented as a precise census.
WordPress remains a major part of the web ecosystem. WordPress.com reported that 43.4% of websites ran on WordPress as of April 17, 2025. That figure concerns websites using WordPress, not the percentage of all blog posts or blogs published worldwide.
The overall picture is a high-volume, measurement-conscious field. The supplied 2025 survey figures show widespread use of AI assistance, social promotion, images, and analytics, while the Wix estimates describe a worldwide audience and publishing base. For any individual site, the most useful comparisons are the ones that match its objective, geography, measurement period, and definition of success.