Pinterest had 578 million global monthly active users in Q2 2025, up 11% year over year. The platform also reported $998.227 million in quarterly revenue, showing how its expanding audience connects with a growing advertising business. The following Pinterest traffic statistics describe the platform’s scale, regional distribution, engagement, and commercial performance using reported periods rather than estimates presented as current facts.
Contents
- Pinterest audience growth
- Quarterly traffic and revenue
- Where Pinterest users are located
- Pinterest engagement and audience composition
- Regional monetization
- Annual business performance
- 2025 results and outlook
Pinterest audience growth
Pinterest’s global monthly active user count rose through the reported quarters. Q1 2024 recorded 518 million monthly active users, followed by 522 million in Q2, 537 million in Q3, and 553 million in Q4, according to Pinterest’s quarterly results. That represents an increase of 35 million users between the first and fourth quarters of 2024.
The annual report also recorded 553 million global monthly active users for full-year 2024 and reported 11% year-over-year growth. The full-year figure is the same as the Q4 figure because the annual report uses the year-end quarterly audience measure for this metric; it should not be interpreted as an average of the four quarters.
Growth continued in 2025. Pinterest reported 570 million global monthly active users in Q1 2025, a 10% year-over-year increase, and 578 million in Q2 2025, an 11% year-over-year increase. The Q2 2025 total was 25 million higher than Q2 2024.
| Reported period | Global monthly active users | Year-over-year change when supplied |
|---|---|---|
| Q1 2024 | 518 million | 12% |
| Q2 2024 | 522 million | 11% |
| Q3 2024 | 537 million | Not supplied |
| Q4 2024 | 553 million | Not supplied |
| Q1 2025 | 570 million | 10% |
| Q2 2025 | 578 million | 11% |
For bloggers and online communities, these figures indicate a large discovery platform with continued audience expansion. Monthly active users measure people active during a month, not the number of visits sent to an individual website. Pinterest traffic to a blog will therefore depend on content, search visibility, distribution, and user behavior rather than on the platform’s total audience alone.
Quarterly traffic and revenue
Pinterest’s reported revenue increased from $739.983 million in Q1 2024 to $853.680 million in Q2, $898.373 million in Q3, and $1.154 billion in Q4. Q1 2024 revenue grew 23% year over year. The company reported $3.646 billion in full-year 2024 revenue, up 19% year over year.
The 2025 quarterly results supplied here show further growth. Q1 2025 revenue was $854.988 million, up 16% year over year, with constant-currency growth of 17%. Q2 2025 revenue reached $998.227 million, up 17% year over year, also with constant-currency growth of 17%.
| Period | Revenue | Reported year-over-year growth |
|---|---|---|
| Q1 2024 | $739.983 million | 23% |
| Q2 2024 | $853.680 million | Not supplied in the cited result |
| Q3 2024 | $898.373 million | Not supplied in the cited result |
| Q4 2024 | $1.154 billion | Not supplied in the cited result |
| Full-year 2024 | $3.646 billion | 19% |
| Q1 2025 | $854.988 million | 16% |
| Q2 2025 | $998.227 million | 17% |
Revenue is a company-level monetization measure, not a direct count of outbound clicks or visits to publishers. It does, however, provide context for the size of the commercial system around Pinterest content. A growing revenue base alongside growing monthly users suggests that the platform’s audience and monetization activity were both expanding in the reported periods.
Where Pinterest users are located
Pinterest reported audience and revenue across three geographic groups: the United States and Canada, Europe, and the Rest of World. In Q4 2024, the platform recorded 101 million monthly active users in the United States and Canada, 145 million in Europe, and 307 million in the Rest of World category.
The Q4 2024 distribution shows that the largest reported user group was outside the United States, Canada, and Europe. In Q1 2025, the regional totals were 102 million, 148 million, and 320 million respectively. In Q2 2025, they were 102 million, 146 million, and 329 million. These categories are reported groupings and should not be read as individual-country rankings.
| Region | Q4 2024 MAUs | Q1 2025 MAUs | Q2 2025 MAUs |
|---|---|---|---|
| United States and Canada | 101 million | 102 million | 102 million |
| Europe | 145 million | 148 million | 146 million |
| Rest of World | 307 million | 320 million | 329 million |
Revenue was more concentrated in the United States and Canada. Q4 2024 revenue was $900 million in that region, compared with $196 million in Europe and $58 million in the Rest of World category. In Q2 2025, the corresponding figures were $745 million, $191 million, and $63 million.
For a site serving an international audience, the geographic split matters because user scale and monetization are not evenly distributed. Pinterest reported more users in the Rest of World group, while the United States and Canada generated substantially more revenue in the cited quarters.
Pinterest engagement and audience composition
Pinterest’s 2024 annual report stated that weekly active users were 62% of monthly active users as of December 31, 2024. This is a platform-level relationship between weekly and monthly activity, not a guarantee that 62% of users will see or click a particular pin.
The same annual report stated that women comprised roughly two-thirds of Pinterest’s total user base as of December 31, 2024. It also reported that Gen Z users represented over 40% of the user base. Both figures describe broad audience composition rather than the demographic profile of every topic or search term.
Pinterest reported users from over 100 countries globally as of December 31, 2024. That international reach can be relevant to bloggers publishing content for more than one market, but the supplied figures do not quantify traffic by country, language, content category, or referral volume.
These measurements should be kept separate from website analytics. Monthly active users and weekly active users are Pinterest audience metrics. Sessions, page views, clicks, and conversions on a blog are publisher-side metrics and are not provided in the reported company results summarized here.
Regional monetization
Average revenue per user, or ARPU, shows how Pinterest’s reported revenue differed across geographic groups. In Q4 2024, quarterly ARPU was $9.00 in the United States and Canada, $1.38 in Europe, and $0.19 in the Rest of World category. Global quarterly ARPU was $2.12.
The same regional contrast appeared in Q2 2025. Pinterest reported ARPU of $7.29 in the United States and Canada, $1.30 in Europe, and $0.19 in the Rest of World category, with global ARPU of $1.74. In Q1 2025, the values were $6.54, $1.00, $0.14, and $1.52 globally.
| Period | Global ARPU | U.S. and Canada | Europe | Rest of World |
|---|---|---|---|---|
| Q1 2024 | Not supplied | $6.05 | $0.86 | $0.11 |
| Q2 2024 | $1.64 | $6.85 | $1.03 | $0.13 |
| Q3 2024 | $1.70 | $7.31 | $1.00 | $0.14 |
| Q4 2024 | $2.12 | $9.00 | $1.38 | $0.19 |
| Q1 2025 | $1.52 | $6.54 | $1.00 | $0.14 |
| Q2 2025 | $1.74 | $7.29 | $1.30 | $0.19 |
For the full year 2024, Pinterest reported global ARPU of $6.94, up 8% year over year. Full-year ARPU was $29.15 in the United States and Canada, up 14%; $4.24 in Europe, up 14%; and $0.59 in the Rest of World category, up 18%.
ARPU is not a measure of the value of a blog visitor. It is Pinterest’s reported revenue divided into user-related geographic measures for the relevant reporting period. It is useful for understanding the platform’s monetization differences, but it cannot establish a site’s advertising income or affiliate performance.
Annual business performance
Pinterest’s full-year 2024 annual report included several financial measures beyond revenue. Income from operations was $179.8 million, adjusted EBITDA was $1.0323 billion, and net cash provided by operating activities was $964.6 million. Free cash flow was $940.0 million, while cash, cash equivalents, and marketable securities totaled $2.5129 billion.
The annual report also recorded $1.8621 billion in net income and $765.8 million in share-based compensation expense. Pinterest reported a full-year 2024 headcount of 4,666. These figures describe the company that operates the platform; they are not traffic measurements for publishers.
Quarterly results show changes in profitability alongside audience growth. Q1 2024 included a net loss of $24.812 million, non-GAAP net income of $139.501 million, adjusted EBITDA of $112.918 million, and an adjusted EBITDA margin of 15%. In Q1 2025, Pinterest reported GAAP net income of $8.922 million, adjusted EBITDA of $171.649 million, operating cash flow of $363.706 million, and free cash flow of $356.417 million.
In Q2 2025, Pinterest reported net income of $38.755 million, adjusted EBITDA of $250.776 million, operating cash flow of $207.693 million, and free cash flow of $196.683 million. These results help explain the platform’s commercial scale, but they do not identify how much traffic any individual creator or blog received.
2025 results and outlook
Pinterest’s Q2 2025 results included a guidance range for Q3 2025 rather than a completed measurement. The company guided Q3 2025 revenue to between $1.033 billion and $1.053 billion and adjusted EBITDA to between $282 million and $302 million.
Those figures are forecasts supplied in Pinterest’s Q2 2025 results. They should remain labeled as guidance until an actual Q3 2025 result is available. The same distinction applies whenever platform forecasts are used alongside historical traffic statistics: reported users and revenue describe measured periods, while guidance describes management’s expected range.
For readers evaluating Pinterest as a source of blog traffic, the most relevant factual baseline is the combination of 578 million global monthly active users in Q2 2025, 62% weekly-to-monthly activity as of December 31, 2024, users in over 100 countries, and a user base in which women represented roughly two-thirds and Gen Z represented over 40%. Those platform-wide numbers establish reach and audience context; they do not replace a publisher’s own analytics for measuring referrals, engagement, or conversions.